Tilly DaviesLinkedIn is a Social Media platform. Right? Not really! The Business Insider defines LinkedIn as: “A social network that focuses on professional networking and career development” That is more like it!
Tilly DaviesIn the beginning when I started using LinkedIn back in 2004, I thought of LinkedIn as just another social media platform. But over the next couple of years, I battled to find any winning social selling formula for LinkedIn, to justify my time and effort investment.
Tilly DaviesThe LinkedIn profile is about leadership, positioning you as an authority in your niche and becoming a thought leader. While the LinkedIn page is positioning your business as a brand leader.
Tilly DaviesRemember Henry Ford's famous quote about the Model T, "Any customer can have a car painted any colour that he wants, so long as it is black."
Tilly DaviesYou are looking for people that are looking for YOU! And therein lies the problem! Do you know your customer?
Tilly DaviesIt is true. LinkedIn is a lead generator. We do that daily for our clients but noticed over the years that for some our marketing service is a godsend and others fail miserably to close the deals, acquire new clients, and ultimately grow their businesses.
